Visitor Services Board

May 7, 2008

11:00 a.m.

Judge Welsh Hearing Room

 

Members present:         Kathleen Fitzgerald, Michelle Haynes,

          Michael Peregon, Mick Rudd,

Rita “Hersh” Schwartz and Rob Tosner.

 

Members absent:          Laurel Guadazno (excused)

 

Staff:                              Lisa Bowden, Tourism Director

 

Others:                          David Gardner

 

The meeting was called to order at 11:00 a.m.

 

Public Statements

There were none.

 

Waterfront Park

Rob Tosner said that there was an issue about the placement of the memorial trees and after a lengthy meeting with Barbara Rushmore, we’re back on track and the bid has been signed.  Lisa Bowden said the changes have primarily to do with the width of the walkway.

The completion date is still a bit iffy but work has already begun - will cease during the Memorial Day weekend and resume after the holiday.

 

The following motion was made as a recommendation to the BOS:

Motion:  Move that from this point forward – there will be no alterations, additions, or deletions to the landscape or hardscape of the Waterfront Park unless a recommendation is received from the Beautification Committee and/or the Visitor Services Board.

Motion:  Mick Rudd              Seconded:  Hersh Schwartz   Vote:  6-0-0.

 

 

Public Library

Mick Rudd said that the Provincetown Public Library is installing temporary land­scaping which will be a vast improvement.  The library has set up a volunteer committee and they are looking for commitments for a hand watering schedule. 

 

Bus Tour Operator’s Taxi Fund

A meeting was held with the leadership of the Cape Cod Bus Tour Guides. The Tourism Director and the Chamber discussed a proposal with them to improve hospitality to the tour bus drivers.  In the summer the shuttle stops at the Jerome Smith lot, allowing the drivers to easily get downtown.  Travel during the fall is problematic after the shuttle reduces seasonal hours.  It was decided to do a trial voucher system for six weeks in the fall – mid-September to the end of October. The Chamber of Commerce has pledged $1,000 toward the vouchers.  The VSB made the following motion:

Motion:  Move to authorize allocation of $1,000 (a match of the CofC donation) from the FY 2009 Tourism Fund to pay for the Bus Tour Operator’s Taxi Fund.

Motion:  Rob Tosner             Seconded:  Kathleen Fitzgerald        Vote:  6-0-0.

 

Tour bus drivers also have a newsletter and it was thought that this would be a good place to publicize this policy.

 

COOP Grants

David Gardner advised that a copy of the contract be put on the Board of Selectmen’s agenda. 

Motion:  Move to recommend that the VSB approve a $10,000 co-op marketing grant to the Chamber of Commerce and a $10,000 co-op marketing grant to the Provincetown Business Guild to be paid from the FY2009 marketing funds.

Motion:  Rob Tosner Seconded:  Kathleen Fitzgerald        Vote:  6-0-0.

 

David “Dixie” Federico Memorial

The Tourism Director proposed a kick off to the memorial paver drive in the Waterfront Park with a memorial paver for Dixie.  Michael Peregon asked 1) do we have a gift fund set up for memorials?, 2) might we solicit for private donations?, and 3)  shouldn’t we be set up to do this before starting the paver initiative.  His initial reaction is that this issue should be tabled for now.  

 

Rob said that he would meet with Seamen’s Bank about the Memorial Fund, as previously discussed, to find out how they did the Pilgrim Park memorial pavers.  David said he thought that the original intention was that funding would be supplemented by a marketing plan and the amenities associated with this park could be further maintained.  

Motion:  Move to table the paver issue for now.

Motion:  Mick Rudd  Seconded:  Michael Peregon            Vote:  6-0-0.  

It was requested that the next agenda contain the paver issue.

 

Tour Guide Appreciation Day

Motion:  Move to recommend a motion to authorize the allocation of Tourism Funds towards the pin for the award not to exceed $50.

Motion:  Mick Rudd  Seconded:  Kathleen Fitzgerald        Vote:  4-0-0.

 

Packaging Provincetown – Passport to Adventure

The Tourism Director presented the update to the former Ptown Pass – now called the Passport to Adventure – that is mentioned in the introduction.  Mick Rudd introduced the draft of the new package being marketed at the whale watch, the dune tour and the Monument. boats now have one owner and basically the 3 attractions have agreed to a package.  This was a long discussion with Rob asking, “Why is the VSB getting involved in this?”  There were as many opinions as Board members and the subject was discussed thoroughly. 

 

Trade Show Schedule

The Tourism Director presented the 2009 Trade show schedule for review by the Board. Motion:  Move to recommend allocation of funds, based on availability from the coordination and support budget line FY 2008 to pay for secretarial services to complete lead requests and database management in the amount not to exceed $2,000.

Motion:  Mick Rudd  Seconded:  Michael Peregon            Vote:  6-0-0.

 

The Board had a lengthy discussion on trade shows, schedules, and personnel/volunteer staffing.

Motion:  Move to hold-off any vote on integrated marketing of web and trade shows until we have a better plan with all the people with whom we interact.

Motion:  Michelle Haynes    Seconded:       Mick Rudd

 

Hersh said that she felt it was important to vote on the 2009 schedule so Michelle withdrew her motion above. After a bit more discussion, the following two motions were made:

Motion:  Move to recommend approval of a contract with Unicomm. LLC for the Adventures in Travel Trade show in Los Angeles, CA February 14-15, 2009 in the discounted amount of $2,975 from the FY 2008 marketing budget.

Motion:  Rob Tosner Seconded:  Michelle Haynes            Vote:  6-0-0.

 

Motion:  Move to recommend approval of a contract with Unicomm, LLC for the Adventures in Travel Trade show in Washington, DC February 21-22, 2009 in the discounted amount of $2,975 from the FY 2008 marketing budget.

Motion:  Rob Tosner Seconded:  Michael Peregon            Vote:  6-0-0.

 

Hersh requested that the Chamber of Commerce and the Provincetown Business Guild attend the next meeting of the VSB.

 

Ad Contracts 2009

 

Motion:  Move to approve a contract with AMERICAN ART COLLECTOR for three insertions for a total contract of $2,600 – one hundred dollars more than approved in the five year plan for 2009-2013.

Motion:  Rob Tosner             Seconded:  Kathleen Fitzgerald        Vote:  6-0-0.

 

Motion:  Move to approve a contract with BOSTON MAGAZINE for no more than $6,000 as presented in the FY 2009-2013 budget.

Motion:  Rob Tosner Seconded:  Kathleen Fitzgerald        Vote:  6-0-0.

 

Motion:  Move to recommend approval of a contract with Holiday Media – Group Travel Planner for $2,110 for a junior page and web presence.

Motion:  Rob Tosner Seconded:  Kathleen Fitzgerald        Vote:  6-0-0.

 

FOCUS discussion

The Tourism Director has reviewed both VNR’s and sought the opinion of an informal focus group on the content.  There are concerns that more work needs to be done in order for the VNR’s to be considered completely representative of Provincetown’s target markets. The links to the VNR’s will be sent to the Board for review and discussion.

 

PHS Intern

Andrea Abram has been completing an internship with the PTO compiling a list of things for teens and young adults to do in Provincetown.  She utilized input of a survey completed by young adults on Cape Cod.  Upon completion of the final listing, the information will be used at the Visitor’s desk in ‘Town Hall, on the website and at the Chamber of Commerce.

 

FOCUS Communications

The Tourism Director presented the report from FOCUS Communications outlining the media contacts and  FAM trip information.  A copy of the report was provided in the board’s meeting packages.  The board briefly discussed the RFP and the contract with FOCUS Communications. The Board would like to discuss it further at the next meeting and then go right into the sub-committees.  The contract with FOCUS expires on June 30th.

 

Approval of Meeting Minutes

The meeting minutes will be presented at the next meeting. 

 

New Business

Rob wants to send a letter to the new Police Chief to welcome him and maybe invite him to a meeting; he starts on May 19th.    Rob is scheduled to attend a meeting for the new summer hires. 

 

Spiritus

Michael Peregon wondered when would be the appropriate time to discuss the groups that gather in front of Spiritus Pizza on Commercial Street in the late night/early morning traffic congestion with the police. 

 

Fireworks

The Tourism Director presented the board with a print out of the Tourism Fund History from FY 2003 to present. Kathleen expressed concern that the override did not go through for the fireworks. This topic will be discussed at the next meeting.

 

Trash

Hersh discussed barrels that have automatic trash compactors.  She’d like to have someone research this.   Rob would rather invest in something like that instead of having the VSB pay for the 3rd barrel pick-up. 

 

Future Meeting Schedules:

General rule is that the meetings will take place on the 1st and 3rd Tuesdays of the month and will read as follows:

            Month Date                                   Date

 

            May                                                                20

            ---------------------------------------------------

            June                3                                             17

            ---------------------------------------------------

            July                 1                                             15

            ---------------------------------------------------

            August            5                                             -----

            ---------------------------------------------------

            September      2                                             23

            ---------------------------------------------------

            October           7                                             21

            ---------------------------------------------------

            November       5  (11:a.m.)-Wed.                  18

            ---------------------------------------------------

            December       2                                             16

It was thought that the Police Chief would be asked to attend the meeting on June 3rd.

 

Town Hall Rehab

Michael Peregon wondered if the VSB should try to have input on the final stage of the auditorium design since it will be a moneymaking venture.  Rob said that there will be public forums and we can have input at that time.

 

Positive Spin

Rob said the Town should do more to put a more positive spin on issues of the Town Hall renovations. As in – stress the positive and downplay the negatives.

 

Possible Art Auction

Hersh is working with David Gardner on thoughts about having an auction to get money to put back into the art fund.  There may be 35 or 40 new paintings that could bring in money.

 

Adjournment at 1:25 p.m.

 

 

Respectfully submitted,

E. Rogers Gaudiano

 

 

Approved by_________________________ on _________2008

                      Rob Tosner,  Chair