Town of
Provincetown
Visitor
Services Board
Meeting
Minutes of
Tuesday,
October 17, 2006
Chairman Lynne Davies convened the meeting at 10:04 AM noting the following
attendees:
Members Present: Lynne
Davies, Chairman; Peter Bez, Vice Chairman; Kathleen Fitzgerald; Laurel Guadazno; Michael Peregon and
Hersh Schwartz.
Excused Absence: Mick Rudd.
Other attendees: Bill Schneider, Administrative Director of
Tourism; David Gardner, Administrative Assistant II, and Candice Collins-Boden,
Executive Director, Chamber of Commerce
FIVE-YEAR FINANCIAL PLAN – TOURISM SUMMIT
Lynne Davies presented the Five Year Plan and announced a flat funded
budget for the through FY2010.
Ms. Collins-Boden suggested a statement should be included to support
the proposed expansion of the Local Room Occupancy Tax to privately owned
condos.
MOTION: Move to accept the Draft Five Year
Financial Plan for Tourism Fund Expenditures FY2008-FY2012 with discussed
changes to be presented to the BOS.
MOTION: Peter Bez; Seconded:
Michael Peregon; Yea: 6; Nay: 0;
Abstain: 0
MOTION: Move to approve the Marketing Budget of
$206,016 in FY2008 as outlined in the Five Year Plan.
MOTION: Peter Bez;
Seconded: Laurel Guadazno; Yea: 6; Nay: 0; Abstain: 0
MOTION: Move to approve the Grants Budget of
$100,000 in FY2008 as outlined in the Five Year Plan.
MOTION: Peter Bez;
Seconded: Laurel Guadazno; Yea: 6; Nay: 0; Abstain: 0
MOTION: Move to approve the Coordination/Support
of $76,250 in FY2008 as outlined in the Five Year Plan.
MOTION: Peter Bez;
Seconded: Laurel Guadazno; Yea: 6; Nay: 0; Abstain: 0
MOTION: Move to approve the Municipal Budget of
$22,453 in FY2008 as outlined in the Five Year Plan.
MOTION: Peter Bez;
Seconded: Laurel Guadazno; Yea: 6; Nay: 0; Abstain: 0
MOTION: Move to approve the Beautification
Budget of $16,961 in FY2008 as outlined in the Five Year Plan.
MOTION: Peter Bez;
Seconded: Laurel Guadazno; Yea: 6; Nay: 0; Abstain: 0
TOURISM OFFICE BROCHURE UPDATE
Bill Schneider presented the final draft of the Tourism Office
Brochure. 30,000 copies will be
printed. The yearly calendar of events
will be added as a collateral piece as well as a listing of cultural
institutions and attractions with contact information.
The
final proof for the Provincetown Tourism Office brochure was sent to the
printer yesterday. This exquisite
20-page marketing tool will debut at the Travel and Leisure consumer show in
Toronto on November 2-5.
The final version of the 2007 Calendar of
Events will go to the printer this week.
Intended to be a stand-alone marketing piece, the Calendar of Events
will also be included as a collateral element at upcoming consumer trade shows
and industry travel expos.
MOTION:
Move to approve the design and production of a first printing of 4,500
copies of the 2007 Calendar of Events to be paid from the FY07 marketing
budget.
MOTION: Peter Bez;
Seconded: Laurel Guadazno; Yea: 6 ; Nay: 0; Abstain: 0
FY08 GRANT APPLICATION
Bill Schneider provided a copy of the final draft application.
MOTION:
Move to approve the FY2008 Tourism Grant Packet, which includes the
grant application, guidelines and the grant agreements for Grants $5,000 and
over, and Grants $5,000 and under.
MOTION: Lynne Davies;
Seconded: Peter Bez; Yea: 6 ; Nay: 0; Abstain: 0
APPROVAL
OF MINUTES – OCTOBER 3, 2006
MOTION: Move to approve the minutes of the October
3, 2006 VSB meeting as submitted.
MOTION:
Laurel Guadazno; Seconded: Hersch Schwartz; Yea:5 ; Nay: 0; Abstain:
1 (PB)
TOURISM
DIRECTOR’S REPORT
Steve
Eliopoulos and Joyce Juskalian from Gravity, Inc. (producers of the VNR), spent
the day here yesterday shooting footage for a VNR featuring Provincetown’s
heritage. They will return on November
22nd to complete this assignment (including the lighting of the
Pilgrim Monument).
As
a result of the ongoing efforts of FOCUS Communications, national syndicated
travel writer Paul Kandrian will visit Provincetown tomorrow. Paul Pence from The Rhode Island Roads will be on assignment in Provincetown from
October 20-22, 2006. The Rhode Island Roads is a monthly
consumer lifestyle magazine with a circulation of 95,000 which features travel,
life, dining and entertainment for Rhode Island residents and visitors. Chris Ciompi was on assignment with Genre Magazine from September 29 –
October 1, 2006.
In the absence of the ADT (who will be attending
the Travel and Leisure Show in Toronto), Mick Rudd will present the VNR “An Art
Colony Called Provincetown” at the Chamber’s “After Hours” event on November 2,
2006.
Cape Air will be partnering with the PTO at the
Toronto Travel and Leisure Show (November 2-5, 2006) as well as the GLBT Expo
in New York (March 24-25, 2007). Bay
State Cruise Company has also committed to partner with the PTO at the Travel Industry
Association’s annual International Pow Wow in Anaheim, California (April 21-25,
2007).
The
contract with Curve Magazine expires in December
2006. The ADT has
negotiated the contract renewal for two one-half page four-color ads at the
rate of $2,963 per insertion. (March
2007 - Travel Issue and May 2007 - Wedding Issue). This negotiated rate is a
significant discount from the regular rate of $3,704 per insertion. With a circulation of 243,000 published 10
times per year, this publication is the best-selling magazine for lesbians in
the United States.
MOTION: Move
to approve the purchase of two one-half page four-color ads in Curve Magazine
during 2007 at the rate of $2,963 per insertion to be paid from the FY07
marketing budget.
MOTION: Peter Bez; Seconded: Kathleen Fitzgerald;
Yea: 6; Nay: 0; Abstain: 0
The ADT also recommends including the
year-at-a-glance event information be included on the PTO website and including
the brochure in a mailing to all second homeowners.
Plans are being developed for the holiday
lighting of Town Hall, scheduled for Tuesday, November 21, 2006 at 12:30 PM.
The
8th Annual Tour Guide Appreciation day is scheduled for Friday,
October 27th. The itinerary
includes a tour of the Provincetown Theater, a stop at the Compact’s “Quaking
Bog II” artist installation at Shank Painter Pond. Following lunch at the Lobster Pot, an afternoon at the Pilgrim
Monument will feature a tribute to Ruth Rusher. The PTO has also placed an ad in The Banner acknowledging the tour guides, and complimentary copies
of the October 26th edition will be on board the bus. Finally, the Chamber of Commerce will
present gift bags to each of the tour guides attending this year’s appreciation
day event.
The ADT will participate on a teleconference this afternoon regarding the upcoming release of the 2005 Motorcoach Census and 2006 Motorcoach Update. This is the first census for the United States and Canadian motor coach industry since 1999.
CONVENTION AND MEETING BUSINESS
Michael Peregon suggested that the VSB should do more to reach out to
the convention and meeting business.
Would like th
MOTION: Move to request that the ADT take an
inventory of assets during the off season (lodging, meeting spaces,
restaurants, catering, business services, attractions, etc.) that likely would
be available for use by meetings, conferences, and conventions and report back
in a couple of months.
MOTION: Michael Peregon;
Seconded: Kathleen Fitzgerald; Yea: 6; Nay:0; Abstain: 0
CRUISE SHIPS
Together with the Chamber of Commerce and
Provincetown Public Pier Corporation, the ADT is drafting a multi-tiered
proposal to be presented to the American Canadian Caribbean Cruise Line to add
Provincetown as a destination. This
cruise line operates 100-passenger cruises along the eastern seaboard, and
incentives are being developed for both one-day and overnight stops in
Provincetown.
The
meeting was adjourned at 12:17 PM.