Economic Development Task Force

Meeting Outcomes and Next Steps: August 25, 2005

MCC Grant Task Force Objective:

Develop a strategy to use our cultural assets to stimulate economic activity that is…

¶ Year-round

¶ Sustainable

¶ Measurable and recognizable

Aug 25^th Meeting Purpose:

1. Debrief the August 22 Board of Selectmen meeting – agree to implications for the work ahead

2. Keep focus on the development and implementation plans for the 5 initiatives

Meeting Deliverables:

1. Agreement to continued direction for the Adams Grant Task Force

2. Implementation status for the 5 initiatives

1. Work in conjunction with VSB to develop a brand for Provincetown to promote the town as a cultural destination
2. Develop an administrative model [i.e. structure, neutral broker] that will facilitate year round programming (this includes management of a website) --- with test pilot in 2006
3. Develop and implement the Virtual Provincetown Cultural Center concept
4. Implement streetscape improvements

5. Implement “starburst” packaging --- building on PAAM test case

3. Next Steps – resources, collaboration & implementation requirements

Board of Selectmen Meeting Debrief:

Impressions and Take-away:

§ Disappointment—Selectmen couldn’t embrace in a public way

§ Clearly— Selectmen were not up to speed

§ Expectations were different

§ Lack of preparation

What does this mean for our work?

§ We are amore cohesive and unified group – MCC Grant team, EDC and VSB are product and deliverable oriented

§ It’s ok to challenge assumptions of the Selectmen – we can use our collective “power” well

What should we do going forward?

§ The MCC Task Force will report through the Economic Development Council (EDC)

§ We should respond to the branding issue brought-up by BOS – Cheryl Andrews

§ Need to respond to the (multiple) survey issue

§ We should request a response to the substance of the 5 initiatives

§ We should request a single agenda forum with the BOS

ü Clearly articulate what we are doing and recommending (manageable chunks)

ü Balance the information and implementation schedule for approval

Updates:

Survey:

§ Up to 260 collected

§ Need to extend the survey period a few days & be more aggressive requesting participants

Updates (continued):

Round II Grant:

§ September 30^th presentation in North Adams – a Draft of the application will be drawn-up in October

EDC – Forming and establishing the foundation before jumping into the work

§ Purpose, Definition, Goals/objectives, scope of work

§ Roles – of chair & council & of the Council vis-à-vis BOS, VSB & MCC Grant Taskforce

§ Strategy for results

§ Strategy for building long term plan

VSB – Working on staffing proposal, acquiring PR consultancy, the Branding initiative and creating a newsletter for September.

5 Initiative Status:

1. Branding – Create a brand for the town for stakeholders to choose to use.

Status: Branding overview provided – feedback from task force was to find another way to express “core values” – difficult for people to grasp and may have a negative connotation (alternative: the Provincetown “promise)

Next Steps:

1. Place stakeholders in context with the town brand

2. VSB to clarify how the Town Brand is used

2. Starburst packaging – Use PAAM as the “test drive” for the starburst packaging process

Status:

§ The packaging event is scheduled for November 11-13, 2005

§ Marketing tools are being developed

§ The schedule is to complement, not compete with PAAMs activities

Next Steps:

1. Hold a meeting to prepare a Sales Team

2. Present more details at Sept 8 meeting & work with the MCC task force to build and mobilize

3. Streetscape improvements – utilize/upgrade Commercial Street as a draw and path to highlight Provincetown’s cultural and arts offerings.

Status: Researching options with the town and others for pavement options and virtual wi-fi technical capabilities

Next Steps:

1. Explore paving options and understand sewer resolution dependencies – September 23 (with Town Manager)

2. Explore technical opportunities for interactive MAPs and links to sights and events (with Town Manager)

3. Improve/creat an off-season image – with Lynne Davies & VSB

4. Create tools and incentives for businesses to “dress-up” Commercial Street during the off season (with EDC) – September and October

5. Work with Pier Corp & Fishermans’ Wharf (with EDC)

4. Develop and implement the virtual Provincetown Cultural Center

Status: On hold pending outcome of streetscape initiative

5 Initiative Status continued…

5. Create an administrative model that will facilitate year-round programming

Status: RFQ sent & coordinating with VSB’s super-packager partner

Other Discussion:

The Building Collective Ownership Continuum:

§ MAXIMUM BUY-IN

§ TRACTION CREATED

§ MOMENTUM GAINED

ü GREATEST CHANCE THAT CHANGE WILL STICK

TELL SELL ENGAGE

HIGH

LOW

Degree of Ownership